The Studio

Shanice Hallberg & Cornelia Gyllborg

Swedish elegance, brought to Los Angeles.

The two founders at a marble table at sunset, a screen behind them reading by Shanice and Cornelia, printed moodboards on the table.
Shanice and Cornelia, the founders of S&C, walking side by side through a bright marble office in oversized suits, one tobacco brown, one black, laptops under their arms.

The story

Our roots are in Sweden, where elegance means restraint: clean lines, honest materials, nothing that does not need to be there. We carried that to Los Angeles, a city that runs on light and ambition.

A passion for fashion gave us the eye. Marketing and promoting gave us the voice.

S&C is where the two meet. We build brands, websites and the systems behind them, the way a good tailor builds a jacket: to the measure, with care, and made to be worn every day.

The philosophy

How we cut.

  1. I

    Lagom.

    Swedish for just right: not too much, not too little. Every element earns its place, and what does not, we take out.

  2. II

    Show, then ask.

    We build your website before you pay anything. Seeing it says more than any pitch.

  3. III

    Made to measure.

    No templates, no borrowed looks. Your story, your photos, your voice.

  4. IV

    The details are the brand.

    The reply to a review. The reminder text. The hours on Google. Your customers notice all of it, so do we.

  5. V

    We stay.

    Month to month, and the same people answer. A brand is never finished, and neither is the fitting.

The two founders of S&C side by side in leather lounge chairs, palm trees in the window behind them.

Sweden in the cut. Los Angeles in the light. Your name on the door.

Start my fitting